Rauw Alejandro

Despacito, a song by Puerto Rican singer Luis Fonsi together with Daddy Yankee was released in the year. It became the number streamed song at that moment within a period of six months. The mix of reggaeton with pop music didn't just bring interest back to the music genre but also Latin music in general. The Billboard Top 100 had four songs during 2016, which was compared with two songs from the year 2015. At the peak of Despacito's popularity in 2017, 19 songs that were mainly written in Spanish were in into the Top 100. This number rose to 41 by 2020. Justin Bieber's remix in two languages Despacito came out in the year 2017. Then, popular musicians began collaborating with reggaeton artists. Drake collaborated with Bad Bunny on MIA (2018) while Madonna was a part of Maluma on Medellin. In the year 2020, a handful of reggaeton performers were lamenting that the genre was moving towards mainstream, but a new generation specifically Rauw Alejandro was determined to maintain the pace of evolution in reggaeton. The genre often incorporated elements of different genres as well as electronic dance.